Slice Communications Blog Activations Are the New Booths: Marketing Magic at Lollapalooza
After attending Chicago's 20th anniversary Lollapalooza Music Festival this past weekend, I noticed a significant shift in how brands engage with festival-goers. It's no longer just about setting up a standard booth and handing out merch stamped with your logo. Instead, brands are embracing what can only be described as "activations"-immersive experiences designed to captivate [...]The post Activations Are the New Booths: Marketing Magic at Lollapalooza appeared first on Slice Communications.
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Slice Communications is a Delaware-based marketing and communication firm that provides services such as public relations, Email marketing and crisis planning for businesses.
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