Skyhook Blog 3 Ways to Use Location Intelligence & Foot Traffic Analysis for Retail Site Selection

It’s no secret that the ease of online shopping and free two-day shipping has become an increasingly attractive alternative to shopping at traditional brick and mortar retail locations. Factors like COVID-19, the appeal of purchasing from an Instagram post, and much more have led to more than 12,600 stores closing in 2020 as of August 4, 2020. Retail is seeing household names like J.Crew, JC Penney, and Lord & Taylor claim bankruptcy as the future feels uncertain. While times may be hard for retail, location intelligence and foot traffic analysis can help retail stores gain insights into their customers, competitors, and their overall in-store traffic. This is all incredibly helpful for retail stores looking to expand, or change their location.