Sydney, Australia, October 26 2017 - Digital website performance is now an exact science with the launch of the Digital Certainty Index (DCI ), a unique performance indicator capable of measuring a website's effectiveness against a selection of different parameters that have been carefully selected by industry experts. Siteimprove's Digital Certainty Index aims to raise the bar on digital experience, delivery and management to help digital teams measure the quality and potential impact of their website. The DCI enables organisations to market themselves better and sell more by knowing exactly what is and isn't optimised on their website. At its highest level, the DCI tests a website's status across three major categories, namely Quality Assurance, SEO and Accessibility. The overall DCI, which is a score ranging from 0-100, is a summary of the website's performance in these areas, but users can also deep-dive into the sub-categories to receive performance metrics along with practical advice for improvement. Siteimprove has launched the latest version of its dashboard marking a major milestone in the continuous improvement of the Siteimprove Intelligence Platform, the company's core product that is now used by more than 6,000 organisations worldwide. Customers of all industries and sizes are using the platform to optimise their website performance, including local customers; The Ministry of Health, EVENT Hospitality & Entertainment, Cbus Super and Deakin University. "Acting with digital certainty' means equipping ourselves with the resources we need to be a premier-quality e-commerce store and content creator, given the constraints with which we're faced. Siteimprove provides us with the right solutions and allows us to leverage limited resources to perform site governance that is equal to what would be produced by a much larger team," said David Tuza, Technical Web Manager at EVENT Hospitality & Entertainment. Hovering over the DCI score reveals the relevant local country and industry benchmark to compare digital performance against industry peers, making it easy to see if you are lagging behind or doing better in key areas. "We have seen some interesting patterns in the data we have currently collected and compared for 1500 organisations in the ANZ region," said Jay Mahoney, Director at Siteimprove ANZ. "Finance, Insurance and Real Estate Industries are performing the highest with a total DCI score of 74.4 out of 100 when it comes to overall performance and effectiveness, which makes sense since these products can be challenging to evaluate in the first place, and establishing online trust is critical. Surprisingly, the industries profiting most from the digitisation like IT and Communications are found at the lower end of the scale in ANZ." Viewed in combination with the new dashboard, the DCI provides digital teams with a personalised and engaging experience to manage their website and makes it easier to identify and resolve urgent issues. "Knowing exactly how good your website is can be a challenge due to large amounts of data and the myriad of ways you can measure it. With the DCI, we are empowering organisations to paint a clear and objective picture of this using a credible tool that includes industry peer benchmarking. Instead of disconnected, difficult-to-interpret data points, we are combining all relevant indicators into one simple number that embodies the strength of your digital presence," said Mahoney. "The new dashboard guides users through our platform exposing them to features and encouraging them to explore different ways of improving their digital presence with actionable recommendations that make a difference to the bottom line. As part of a new user interface, the DCI score will be visible gamifying the entire experience by adding a 'competitive element' that motivates users to use the full potential of our platform," he added. About Digital Certainty Index (DCI) Using DCI to investigate a website's performance, identify improvement potentials, and monitor progress helps Siteimprove users maintain a predictable, impactful, and credible digital presence. Efficient monitoring and reporting of improvements also supports organisations in their quest of being compliant with global and local regulations or standards. The new scoring system and the fact that actions are directly tied to impact points makes progress more measurable which helps customers to connect digital and strategic initiatives better than ever before. At the same time, DCI empowers your individual team members to take initiative, make informed decisions and produce accountable results.