Siprocal Blog CTV and the Super Bowl: a game-changing moment for advertisers
The Super Bowl remains the biggest stage for advertising, drawing massive audiences and commanding premium ad prices. However, the way viewers engage with the event is evolving, and Connected TV (CTV) has emerged as a pivotal player in reshaping Super Bowl advertising strategies. With the rise of streaming platforms and data-driven targeting, brands now have [...]
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Siprocal is a Florida-based media technology platform that provides solutions such as digital advertising and contextual targeting for publishers, operators and advertisers.
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