SiO Digital Blog HubSpot vs Salesforce. Choosing the Best B2B CRM

Since their inception, HubSpot and Salesforce found their strengths in marketing and sales, respectively. HubSpot originally established itself as a key player in marketing automation stakes. It started with a suite of features for marketers deploying campaigns across multiple channels. Salesforce was primarily designed to be a CRM: the tool that sales teams wielded to improve their customer acquisition and retention rates.