CMO's biggest priority in 2019 is getting actionable insights from data. We know this because they've told us. "With the exponential growth of data over the past decade and into the new year, it's becoming harder daily to turn information into action," says SurveyMonkey CMO Leela Srinivasan. "While more data has the potential to deliver [...]The post A modern marketers' survival guide to the data explosion appeared first on Singular.
Singular develops a digital marketing platform for businesses that unifies and standardizes advertising data across channels and provides comparative analytics, allowing marketers to track return on investment and optimize campaigns.