We recently heard the wonderful news that our Simplisite Business Solutions logo has been accepted into the LogoLounge "Shapes and Symbols" publication. It's the third book in the new Master Library series.The fantastic design team at Dessein created the iconic logo for us. We've worked on many design projects with Dessein including the Black Swan State Theatre Company site.We asked Dessein to work on our logo because we like many others suffered from the 'too many cooks in the kitchen' syndrome. We designed our own logos since starting the business but were never really inspired by the results. Everyone had an idea of what they wanted our corporate identity to be & none of us could agree or agree to disagree about it.After working with Dessein for some time we could see the amazing work & design outcomes they were producing time & time again. We decided it was time to bite the bullet and hand it over to the experts. It was the best thing we ever did!It took Dessein no time at all to come up with 3 independently brilliant logo concepts for us based on the requirements we provided. We wanted it to stay in the autumnal colours & maintain the circular like movement of our previous logo but that's all the info we gave.We all agreed on the logo you see today. Some of us thought it looked like a giant complex cog representing our technical machine like abilities. Others felt it looked like a marigold, or beer bottles in a spiral or a vortex of paddles. Perhaps it's all of those things. It feels great to get external confirmation from Logo Lounge that we made the right choice. It's a logo we are proud as a company can get behind & be represented by.
