Silverback Strategies Blog Your CRM Attribution Is Unreliable - Here's How to Improve Marketing Measurement

As privacy laws tighten and the industry moves towards a future free of third-party cookies, marketers are increasingly reliant on first-party data to help them make smart decisions. Unlike third-party data that is collected and aggregated from multiple external sources, first-party is data that you collect directly from your audience or customers. Most of this...The post Your CRM Attribution Is Unreliable - Here's How to Improve Marketing Measurement appeared first on Silverback Strategies.