You know the color on your nails. You know the color on your lips. But, do you know the color your hairdresser puts on your hair? 9N? 6K? 8B? Where's the attitude? Where's the Fashion? Where's the FUN? Now imagine you are a Roman Goddess®, a Party in Lombardy® or David's Muse®? With over 100 colorful ways for salon customers to express themselves with hair color, Aloxxi transforms formulas into FUN, interactive salon experiences. The concept of hair color personality hails from a Professional Beauty Industry icon, OPI Founder, George W. Schaeffer. Infusing 30 years of passion for color and quality professional products into Aloxxi, Schaeffer has set out to both educate clients about the salon experience as well as highlight the role of the hairdresser as an artist and expert by creating an entirely new way to experience and care for color treated hair. But it is the consultation experience that sets Aloxxi apart by making the client an active part of the experience. To start, the hairdresser utilizes the Aloxxi consultation book to explore a variety of color possibilities. Skin tone, eye color, lifestyle and commitment to maintenance, as well as a client's starting color are taken into consideration when determining the best option for desired color. Percentage of grey/white, porosity and texture, as well as the client's commitment for maintenance and care all determine how color should be applied and processed. The hairdresser makes their recommendation based on the quality of the hair and the desired end results of the client. Aloxxi equips their hairdressers with the latest tools, trends and techniques in color application to bring new dimension and life to color.Beyond the inspiring names, Aloxxi's Permanent and Demi-Permanent Colours deliver beautiful, long-lasting results. Aloxxi CHROMA Permanent Creme Colour offers a low-ammonia formula that creates vibrant, multi-dimensional color with superior grey coverage. A rich botanical base leaves hair healthy, soft and with a beautiful, brilliant shine. The results are consistently rich, long-lasting color. Designed to enhance and intensify hair color, Aloxxi TONES Demi-Permanent Colour refreshes permanent hair color, tones pre-lightened hair, adds lowlights, blends grey, conditions and adds shine. After the consultation, color application begins, which features two breakthrough industry products, Aloxxi ColourPrime Pre-Color Treatment and Aloxxi ColourLock Post-Color Finisher. Believing a clean canvas is the first step to beautiful hair color, Aloxxi's ColourPrime Pre-Color Treatment is applied in order to address the buildup of excess product and the dirt of the day and prepare the hair to receive color more evenly, while desensitizing the scalp. Next, the formula for the agreed upon end color result is applied to the hair. After application, Aloxxi's ColourLock Post-Color Finisher is used to finish the color process. Cleaning, conditioning, treating the hair with a chemical anti-oxidant, and closing the cuticle, all in one step, it extends the life of the color in a flash. Hair looks and feels silky, shiny and beautiful!To keep color looking vibrant, Aloxxi believes hair color maintenance must happen at home. Aloxxi CARE and STYLE products are free of parabens, sulfates and sodium chloride and are designed to preserve the hair color and protect the health of the hair. All products are also PETA Friendly and Kosher to ensure the highest quality. Ultimately, Aloxxi gives professionals the tools to create and clients an unforgettable experience that last beyond the salon. Aloxxi is almost here and will be at a salon near you. Stay tuned to find out more.
