Signals Blog Understanding the Basics of ABM Strategy

What is Account-Based Marketing? Account-based marketing (ABM) is a B2B strategy where sales and marketing teams focus on specific accounts instead of broad campaigns. ABM allows teams to create highly personalized strategies tailored to each account. There are three key differences between ABM and traditional marketing strategies: Focus: While traditional marketing casts a wide net,...The post Understanding the Basics of ABM Strategy appeared first on GetSignals.ai.