Sigbuzz Blog Reply emails a better source of email marketing?

Have you ever ask yourself this question: Is there value in the hundreds of email replies that I send out every day? Reply emails is an under-valued source of email marketing as typical email campaigns are pure electronic direct mailers (eDM) sent as a new email to a central database. We looked at one of the campaigns that our customer had run successfully over a one month period, with the following interesting snippet:More than 600 click-throughs, of which reply email click-throughs outnumber new email click-throughs by 3:1. read more