Shimmer Blog ADWORDS REPORTING: Hard & Soft Conversions

Shimmer Digital Media, LLCRecently, I've had a lot of discussions regarding AdWords conversion rates and conversion costs. These discussions have taken place with existing Shimmer clients, potential clients, colleagues and even my wonderful wife - a multi-channel marketing whiz. What I am discovering is that many folks don't have a full understanding of how Google AdWords conversion tracking [...]The post ADWORDS REPORTING: Hard & Soft Conversions appeared first on Shimmer Digital Media, LLC.