Shift Labs: How this healthcare outsider solved an industry blind spot, with a healthy dose of perseverance

Beth Kolko's superpower may not seem that out of the ordinary. She can't see through walls, but she can see what's wrong with the things we use in everyday life - problems that never occurred to the experts who built them. As the CEO of medical device maker Shift Labs, Kolko has focused that superpower on health care. Specifically, she wants to solve the problems that arise when an industry makes medical devices for patients in hospitals in rich countries and ignores almost everyone else. "Because they're not in your sphere of influence, it's easy to not see them. That's just human... Read More