Property comps and CMA reports are standard terms in REI, but what are comps? Why are they important?As a real estate investor, you know that you can't possibly expect a profitable ROI without first getting a good deal on a property. But where do you begin to find such a property? And once you do find it, will you be able to predict if you'll earn a profit?The answer is in the brilliance of comparable sales analysis. Comparable sales are a critical part of assessing the current market value of a property and are essential to a successful investment.