ShapeTechnology Blog Your brand is not just your logo.

It's both simple and extremely complicated, but at a basic level your brand is how other people see your business. It is the perception of your company, products and services by your target market. That seems obvious, but what's not is how to go about creating a brand. That takes clarity, which often is elusive in startups. It helps to [...]The post Your brand is not just your logo. appeared first on .