Seoapt Blog Decline in Google's CPC figures don't tell the whole story

July 24, 2014 On July 21, it was announced that for the 11th consecutive quarter, Google's overall average cost-per-click (CPC) declined year-over-year. Some analysts see this as Google's "mobile problem" and they predict that these figures are forecasting doom for Google's place in mobile advertising as overall use of mobile devices increases. At the same [...]