"Keep it simple at first and have a bit of rigor in your process. This way, you know that you are testing something significant that will drive your experience forward." Starting a new testing program can be a daunting task for businesses that haven't started testing yet. Sam Miller is a Digital Consultant at Cognifide,...The post Getting Started with Optimization - Interview with Sam Miller, Digital Consultancy at Cognifide appeared first on Sentient Technologies Holdings Limited.