Segment Blog Wait a minute- how did you know that? Striking the balance between personalisation and privacy.
When does personalized marketing turn from smart to creepy? In this blog, we share the value of zero party data, data provided directly by customers, to maintain personlized content in a trustworthy way.
Read full article »
CEO
Segment is a California-based SaaS platform that provides solutions such as customer data management and cross-channel engagement for businesses.
Read more