Seedtag: Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their real-world impact across industries, and the future of advertising in a privacy-first world. Contextual targeting has transformed remarkably over the [...] The post Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising appeared first on ExchangeWire.com.