Second To None Blog Building Your Brand: A Balancing Act

A recent Fortune Magazine article talked about how brands can become "apostle brands", or brands that are highly revered in all that they do by consumers and critics alike. One of the key aspects of becoming an apostle brand, according to the authors, is knowing what your customers want, sometimes before they do. This can be risky, as bucking the safe decision in lieu of what you think customers may eventually want is not a guarantee for success.Equally as ...The post Building Your Brand: A Balancing Act appeared first on Second To None.