Seagull Blog The Role of Consumer Insights in Shaping Creative Advertising Strategies

You might offer me the best burger in town. But what if I am allergic to it, or I just don't like it? You never know what someone likes or dislikes without studying or observing him/her. Or even better, asking him/her. This same logic applies to advertising as well. If you don't want your efforts to go in vain, you must put all your emphasis on understanding your consumer. Gaining consumer insights proves to be of a lot of value in the process of creating a memorable brand. In this blog, we will take a look at the role of consumer insights in building a brand. In addition, we will also introduce you to Seagull Advertising - an advertising agency in Pune with a proven track record of 28 years. Read on.