The “high net-worth” or “affluent” consumer market is relatively small. If we define “high value homes” as valued in excess of $1 million, that will include at least 1.2 million US households.
Nearly half of these households are in catastrophe prone areas of the country, typically in coastal areas.
According to a recent article in Insurance Journal, it is estimated that 40% of high value homes are underinsured. Often homeowners will only carry enough insurance to cover their mortgage or the sale price of them home but not nearly enough to rebuild the home in the event of a total loss....
SeaCoast Underwriters is a Florida-based brokerage firm that offers personal, transportation, property and casualty insurance products for individuals and businesses.