Screendragon Blog Marketers and Creatives proving to be robust and pandemic proof

Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry. Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.