In the sense that your institution is losing out on a very cost effective and influential method of connecting with Potential Students, Current Students, Alumni, Fans and Donors. How many of your constituents are you currently connecting with via Social Media? Maybe 5-20%? If you look at the total number of graduates from your institution over the last 50 years, it's probably even less. Did you know that the fastest growing group on Facebook is females age 55-65? Have you decided on how Alumni Relations, Development & Employment Service teams will reach out to this group and all of the rest?
