Having a Social Media Strategy will help you incrementally build loose individual relationships into brand loyal fanatics, it's simply a question of time, effort and planning. Balancing the social needs of the consumer with the goals and interests of the institution. The question is how do you do it effectively and how do you prove your results. You can jump start the process here. We'll explore how a higher education institution develops a Social Media Plan, how a cohesive strategy extends beyond the actual web sites in use, and how to measure the work being done.
