ScanmarQED Blog Understanding Clicks vs. Impressions: key marketing touchpoints

Crafting a successful marketing strategy goes beyond just serving up the right ads—it’s about truly getting into the mind of your customer, following their journey, and understanding what nudges them closer to that all-important purchase decision. Let’s break it down with a simple example: Peter is casually scrolling through Facebook and comes across an ad for a new sneaker brand. A few hours later, he spots a similar ad on YouTube. Later still, an influencer he follows mentions the brand and drops a link. Peter clicks on that link, checks out the shoes on the brand’s site, but doesn’t buy just yet. A few days later, he searches for the brand on Google, revisits the website, and finally, returns via a saved link to make the purchase.