Scaled Inference Blog Growth Marketers Guide to MAU!

Here's the Buzz from our Scaled Inference team about MAU 2019!MAU is the world's leading mobile acquisition and retention summit. This event features dozens of speakers in a variety of themed tracks - including growth! Here's what we can't wait to see and hear.Wednesday check out Ramsey Kail, Group Product Manager of Overstock, and Vicente Zavarce, Director of User Acquisition at Postmates discussing how prioritizing customer data drives growth in their talk "Delivering a Great Customer Experience Requires Great Data." To learn about seamless, personalized user experience join Ahmed Darwish, VP of Product & Marketing at STARZ, and Momchil Kyurkchiev, Co-founder & CEO of Leanplum as they discuss incorporating an overall mobile engagement strategy into your marketing toolkit. We can't wait to hear from Lyft, who will be sharing their biggest takeaways from the last year. Sigal Bareket, Director of Growth, will unveil 4 ways to improve campaign ROIs and a glimpse under the hood of communications within the rideshare powerhouse.Curious about brand vs. performance marketing? Attend the panel discussion with growth leaders from YouAppi, Smule, AppLoving, and Mobile Dev memo where they will answer challenging questions regarding brand initiatives and measurement. The morning wraps up with Nate Moch, VP of Product Teams at Zillow, sharing a new paradigm about user behavior and how to hone these secrets for supercharged growth. Enjoy the expo hall and round out the afternoon with an eye-opening session hosted by Gadi Eliashiv, CEO and Co-founder, Singular, discussing a topic near and dear to our hearts - "The Rise of the Chief Growth Officer, and the New Growth Stack They're Building."Thursdays sessions pack a punch starting with the story of Linkedin's incredible growth journey, Kiran Prasad, VP of Product at Linkedin and Nora Ali, Anchor at Cheddar dive into building a sticky product and how a member first culture builds community, a driving principle to experiencing incredible growth. We all want to achieve unicorn status, learn from Holly Chen, Head of Digital Marketing & Senior Group Manager of Growth Marketing at Slack as she discusses how Slack achieved their success while leveraging a multi-channel, multi-device product in a B2B market. Adam Hadi, VP of Marketing at Current, will discuss the rising popularity of "Influencer Marketing in 2019", could your growth strategy depend on this emerging trend?The afternoon gets exciting as the topic turns to Artificial Intelligence and Machine Learning (swoon!). First, Matthias Keller Chief Scientist & SVP of Tech at Kayak and Adam Lovallo Editor at Grow.co discuss "AI Implementation in Travel Recommendation & Reviews." Followed by Yishai Knobel Co-founder and CEO of Helparound and Ori Shaashua, Co-Founder and VP of Product at Neura who explore how AI has transformed the user journey to the human journey (something we at Scaled Inference love to discuss). The afternoon wraps up with "Creating Shoppable Experiences in a Mobile-First World" a Snapchat perspective on Social Media and mobile buyers with Badi Badkoube, Head of Global Product Marketing.While members of our team will be in attendance, you won't find a Scaled Inference booth at MAU this year. Let's meet, reserve a time to chat with us (here).You don't want to miss these speakers, see you at MAU!Suggested Agenda for Growth LeadersWednesday, May 19:00 AM BoulevardBallroomDelivering a Great Customer Experience Requires Great DataRamsey KailGroup Product Manager, OverstockVicente ZavarceDirector of User Acquisition, PostmatesModerated by:Austin HayVP, ConsultingThe Growth PracticeWhy does prioritizing and elevating customer data quality matter? Learn how this practice can deliver improved experiences and "wow" moments across customer touch points and why leading B2C companies rely on this method.9:40 AMBoulevardBallroomRising to the top with Starz: Using Winning Multi-Channel Mobile StrategiesAhmed DarwishVP, Product & Marketing, STARZModerated by: Momchil Kyurkchiev Co-founder & CEO, Leanplum This fireside chat will be a discussion about launching effective cross-channel personalization, and how to structure campaigns for activation and initial conversion and the secret to using "tentpole moments" to bring lapsed users back.10:00 AMBoulevardBallroomYour Acquisition and Retention Funnel is only as Strong as Your Weakest Link- 4 Ways to Improve Your Campaign's ROISigal BareketDirector of Growth Marketing, LyftDon't miss this must-see session! Discover the fresh approach this rideshare giant has mastered for rewarding "whale" customers and the biggest takeaways regarding brand & acquisitions campaigns. Plus, get the inside scoop on how internal and external communications drive growth at Lyft.11:00 AMBoulevardBallroomPerfect your Growth Mix: Brand vs. Performance MarketingLeo Giel, CRO, YouAppiEugenia KovalenkoSr. Director of Growth, SmuleSimon SpaullManaging Director EMEA, AppLovinModerated by:Eric SeufertEditor, Mobile Dev MemoThis panel session will dig into a myriad of topics. From performance marketing attribution of brand initiatives to focal points for marketers at each stage in a company's life cycle, and what should matter most as a company scales.11:40 AMBoulevardBallroomBehavior-Based Growth: How to Tap into User's Secret Behaviors for Exceptional GrowthNate MochVP, Product Teams,ZillowTap into the top 10 psychological drivers, learn how to take advantage of this new framework for increased conversions, grow your user base and propel growth to the next level!12:00 PMLunch & Enjoy the Expo Hall2:20 PMRoom 152/153Rise of the Chief Growth Officer and the New Growth Stack They're BuildingGadi EliashivCEO & Co-founder,SingularLearn how the CGO's of tomorrow are using advanced techniques, research, and insights to propel user acquisition, and revenue expansion unleashing exponential growth across industries.Thursday, May 28:50 AMRoom 152/153From Growth Hacking to Quality Growth: Building CommunityKiran PrasadVP, ProductLinkedinModerated by:Nora AliAnchor, CheddarDiscover the building blocks to creating a product for active communities. Harness the successful strategies of a member-first mindset, and engagement to propel growth.9:30 AMRoom 152/153Examining the Role of Mobile in the Overall Cross-Device, Cross-Channel B2B Growth CurveHolly Chen,Head of Digital Marketing & Senior Group Manager of Growth Marketing, SlackHear how Slack utilizes mobile in their cross-device, cross-channel widely adopted B2B strategy and how this unicorn achieved explosive growth.11:20 AMRoom 152/153Influencer Marketing in 2019Adam Hadi,VP of Marketing,CurrentIs Influencer Marketing going to take off in 2019? Could it be the key to success for your initiatives? Hear the latest in this marketing trend.12:00 PMLunch & Enjoy the Expo Hall2:00 PMRoom 156/157AI Implementation in Travel Recommendation & ReviewsMatthias KellerChief Scientist & SVP of Tech, KayakModerated by:Adam LovalloEditor, Grow.coAI and Machine Learning (ML) are no longer concepts of the future. Hear how implementing AI into the tech stack propelled growth for this travel industry giant.2:20 PMRoom 156/157Human-Centric Methodologies to Hack the Customer retention Curve (With a Little Help from AI)Yishai KnobelCo-founder & CEOHelparoundOri ShaashuaCo-Founder and VP Product, NeuraUnderstand how AI has transformed the user journey to the human journey. Learn how the world's leading digital brands utilize new technologies to increase user loyalty and increase LTV. 3:30 PMRoom 152/153Creating Shoppable Experiences in a Mobile-First WorldBadi BadkoubeHead of Global Product Marketing, SnapchatSocial Media is here to stay, hear how this leading app is not only enabling communication and personal expression but how to capitalize on an engaged audience and how you can drive growth for your business.See Scaled Inference in Las Vegas Restaurants we Crave: Javier'sHigh-end Mexican CuisineLocated in the ARIA Resort & Casino3730 S Las Vegas BlvdCUTWolfgang Puck's SteakHouseLocated at the Grand Canal Shoppes3325 Las Vegas Blvd. SouthBouchonFrench (Great Breakfast!)Located at the Venetian3355 S Las Vegas Blvd #10101Useful LinksWhere to Stay:MAU will take place at the MGM GrandMGM Grand Conference Center4701 Koval LnLas Vegas, NV 89109Apply to Attend MAU: (Here)Booking Travel: Start (Here)Getting Around:Lyft & Taxis are abundant in the Las Vegas area