From Scalable Social MediaRecently, a lovely woman I knew passed away. She left behind six grown children and a devoted husband. Despite the fact that they were about as different as night and day, you could tell they absolutely adored each other. Of course, when we heard the news, everyone's first thought was for her husband and his loss.I've never been a widow, but does that mean that I'm completely clueless about what he must be going through? Does it mean I can't anticipate the struggles he'll be facing? Does it mean there is no way I can help? Of course not. While I wouldn't pretend to understand completely - that would be presumptuous; I CAN utilize this amazing capability that we all possess - empathy.What Place Does Empathy Have in Marketing?On Dictionary defines empathy as, "the power of understanding and imaginatively entering into another person's feelings."Haven't you ever said to someone, "I can only imagine what you are going through"? You were giving your friend the gift of empathy - and it is something our customers and readers appreciate and deserve as well.We ...Social Media, Websites, Blogs for businesses.
