Sb Web Consulting Blog How to Get More Enquiries to Your Website When You're Not an Expert

Our cheat sheet explains some quick and simple tricks on how to get more clicks to your website using Google AdWords. Download Our FREE Google AdWords Cheat Sheet Here Google Adwords. The name probably rings a bell for many businesses and individuals. Being Google's paid advertising service, it's one of the go to sources for getting more enquiries and leads to businesses. Google Ads are the snippets you see in the top of a Google search, and often on the right hand side too. These results are paid for. You choose keywords related to your market and then bid on them in order to appear at the top of the ads results. It's a fantastic way of getting instant traffic, but you also need to know what you're doing, because if you don't, you could end up spending an awful lot of money with no return. Google's influence touches just about every aspect of your marketing, often without you even realising it. Google shares a huge percentage of the digital advertising world, and any changes they make can have a huge impact on the marketing for your business. Take a look at some of the figures on Google's advertising: Download Our FREE Google AdWords Cheat Sheet Here If you're completely new to Google AdWords, and you're not sure how to get started, then this handy guide will provide all the information you need on getting set up for advertising your business. You don't have to be an expert to follow these tips, it's simple! Set up your account Google does have a great user guide that you can follow when first signing up, but essentially all you need to do is enter your email address, if you don't have one, it's easy enough to set up a gmail account through Google. Once you've entered an email address, you can create a password. Once your account is set up, select a target area of where you want your ads to reach. So this could be the whole of the UK, or very specific areas such as Derby, or Nottingham for example. Set up a daily budget, and specify how much you want to pay per click. There's no right or wrong answer here, it entirely depends on how far your budget will stretch. I would recommend starting off low and monitoring it, and increase if needed. Selecting your keywords Use the keyword planner tool for this. Your product or service should be your main keyword such as electricians in Derby. Then visit the targeting section below, this is where you can insert a specific location if you wish. Once you've filled that out, click on "get ideas" this will then bring up a list of suggested keywords. It will also list the average monthly searches for the keyphrases, the competition and suggested bid. This information will help you determine which keyphrases are right for your business. You can choose the most effective keywords by opting for ones with high search volume [...]The post How to Get More Enquiries to Your Website When You're Not an Expert appeared first on SB Web Consulting.