Say Yeah posted a video "There Is No Average Person, Talk Intro" on VIMEO

We have a sweeping, industry-wide problem we need to address. It's a part of how we work in developing any products or services: we design for the average and avoid the edge cases.My talk highlights the flawed methodologies and the real data that shows there is no average to target or edge case customer to avoid.With my talk, you'll be able to move your team's product and service discussions from "why would we invest in serving edge cases" to "why aren't we serving our whole market."