Satrix Solutions Blog Customer Satisfaction Survey Data Cleansing: When Is It Justified?

Once your customer satisfaction survey has closed, the next step is preparing your survey data for analysis. But this can be challenging for many companies, especially when questions arise around data quality. Did the survey contain errors that potentially introduced uncertainty or bias? Was the contact list up-to-date so that the right customer groups were ... Read MoreThe post Customer Satisfaction Survey Data Cleansing: When Is It Justified? appeared first on Satrix Solutions.