Sandra Picco Design Blog Linnaea Floral and Event Branding

Last week I shared the inspiration board behind a new brand I had the pleasure of working on, so without further ado, here is the final product! Lisa from Linnaea asked me to create a new brand for her floral and event design company. She's been in business a few years, so she had a firm grasp on her vision for the company and who her ideal client is (one of the perks of building a brand after some time in business!). Back story: Lisa and her twin sister started Linnaea together. Linnaea Borealis is a plant that is often called "twinflower" because the flowers are born and grow in pairs. How perfect is that name for twin sisters with a floral business?? There was no way I couldn't somehow incorporate a visual of the plant into at least one of my drafts. And, as it turns out, that is the one that really resonated with Lisa. Lisa's style is very much in line with my own; modern and classic with a touch of the unexpected. To say we worked well together is an understatement. She designs florals and events that just make you want to step in and be [...]The post Linnaea Floral and Event Branding appeared first on Sandra Picco Design, LLC.