Sandra Picco Design Blog A New Brand for Sandra Picco Design

Ask a handful of designers if it's difficult designing for themselves and I am willing to bet that the answer will include a series of groans, eye rolls and possible stomach clutching. Just a hunch. I will save you the trouble and tell you that it is tremendously hard to design for yourself. So much so that many designers opt to hire another designer to do their branding. Yeah, that hard. It's not that the work we do for other people doesn't get the same ample and thoughtful attention. But when working with a client, I usually don't have any preconceived notions about their business so it's much easier to be objective and design almost "scientifically". It's soooo much harder to stay focused and make the tough design decisions when designing for yourself. Not to mention that when you want people to hire you to design an awesome logo, it's pretty important that you yourself have an awesome logo. Talk about pressure! When I renamed my business to Sandra Picco Design from The Occasional Hello a few years back, I created a brand that felt like a good fit at the time, but after living with it for a bit, I realized it didn't adequately represent my business, nor did it speak to my target audience. [...]The post A New Brand for Sandra Picco Design appeared first on Sandra Picco Design, LLC.