Most building material companies make social media too complicated. The result is that they either don't participate in social media or if they do, they don't do it well. The reason they don't do it well is because they approach social media like a marketing program when it's really more like a sales program.Marketing programs take planning, budgets, approvals and time, lots of time. Sales programs are more immediate; building material companies should think of social media as a sales call rather than a marketing program.Much like a good salesman, social media is about building relationships. A good salesman needs to make sales, but to gain sales he usually takes time to build a relationship.Continue Reading
