S.w. Basics Blog Happy Holidays from S.W. Basics!

2015 was kind of a big year for the S-Dubbers, and we are so excited to tell you about it!In February, Adina's first book Skin Cleanse came out. We think it debuted on the NY Times Bestseller list but we're not totally sure. A month later, with the help of the nicest and most girlboss sales brokers, our products launched in Target stores around the nation. In April, Julia, our long-time freelancée, finally made it official. Adina had been wooing Julia for over a year, so she was especially happy about it. Around that same time, Elana and Adina met Rachel after the hands-down-best-ever application email. When they met, Rachel brought a specially-made DIY product. Needless to say, she was accepted into our little family stat. In August, we added another member to the family, Lizzy, who came on board after one very brief interview. After she left the office that day, Adina turned to the team and everyone simultaneously went, "We love her." Well, that was easy. Louis came to us next. He was Elana's bud and a perfect addition. He and Julia love doing photo shoots around the office and everyone else loves watching.All of this growth could not be handled in our tiny artist studio in Greenpoint, Brooklyn, so this year we moved to Bushwick. We now have a sunny roof deck and a conference room, which is the fanciest we've ever felt. In our new kitchen, we make a lot of oatmeal bakes, almond butter smoothies, and so much toast. Adam's still making his sauerkraut and kombucha, but thankfully he brings those in from home so the office kitchen doesn't smell.We also did lots of traveling this year. Rachel and Adina visited Chicago (wutup, Chicago, you guys are awesome!). Adam, Elana, and Adina went to San Francisco, Elana's hometown. She guided us to some of the best food of all time-it actually gave Brooklyn food a real smack down. We hung out with our industry-changing friends at Credo, and at the most beautiful Target stores we've ever witnessed. Adina and Adam went to Minneapolis a few times, so they're basically pros now. They say it's just like Brooklyn except the weather is way, way colder and the people are way, way, way nicer. They also visited Paris for S.W. Basics' launch in Le Bon Marché, plus a mini wedding anniversary-their 2nd. (We love you, Paris! And Beirut and Mali and everywhere that tragedy is happening.) And Lizzy and Rachel went to New Jersey, which is kind of like traveling, especially since Rachel is terrified of driving.In October, Adina signed her second book deal, because she really likes to be stressed, but also because she has lots to say. It is estimated that she has given approximately 786 rants at the office this year. In November, we launched a line of DIY Skincare Essentials and (today!!) three new versions of our famous Cream, which if you know our history with new products ("We're working on it") was almost impossible to do. We also opened a booth at Manhattan's Union Square Holiday Market (come see us!), and now we're doing our favorite sale of the year because you guys all flip out for it but also because it's so magical to see people excited about our products. We can't wait to see what 2016 brings. We promise to work really hard to have the best update letter then, too!