Here’s what you need to know about priming and implicit bias:
· Despite what you read in the paper, implicit bias can be both good or bad (and sometimes it’s neither).
· Priming is often a cause of implicit bias – and, paradoxically, can also be one of the best ways to change or overcome it.
· You’re likely unaware of your implicit bias and priming – and shouldn’t be.
To accept that all those things can be true at the same time doesn’t require that you suspend your disbelief as you would, say, watching a James Bond movie. What it does require is that you understand the relevant brain science.