RV Web Services, Trader Interactive’s online marketing division, has partnered with 700Credit to increase RV sales by supplying dealers with lead information and consumer credit profiles generated from visits to its’ website. 700Credit runs soft pulls on website visitors who request a loan pre-qualification and determines the consumer’s interest rate based on his or her FICO score without affecting his or her credit files. The resulting information increases website leads, enables dealers to prioritize their best prospects, and facilitates accurate monthly payment calculation using the shopper’s actual interest rate.
