Rover Labs Blog Announcing a brand new Rover!

Rover has some exciting product news to share today. Over the past few years, we've had the opportunity to work with dozens of app publishers who are leading the charge in the world of location and proximity marketing. We've powered campaigns in professional sports, with some of the world's largest retailers, and helped Fortune 100 CPG brands connect with customers at the relevant time and place. Through our platform, brands are managing 7 million location engagements per month, with a total of more than 60 million location events to date. Needless to say, we've learned a lot about the power of location-first mobile engagement and what it takes to be successful.Today, we are pleased to announce the launch of a completely redesigned Rover. From the ground up we've applied customer feedback and learnings to eliminate the complexities associated with location-powered marketing, making it easier than ever to realize the potential of location.With usability and scale as our motivation, we've redesigned the Rover Dashboard and CMS from the ground up, breaking out each aspect of the location ecosystem into stand-alone web apps, optimized for each role required to orchestrate engaging location-powered experiences. The result is a clean, more intuitive and approachable interface that makes executing location-powered campaigns easier than ever.Some key highlights of the new platform include:ProximityA stand-alone tool to create and manage your beacons and geofences. Easily integrate with the world's leading beacon hardware providers and networks, and apply tags to beacons and locations for more intuitive location targeting. MessagesA holistic messaging tool to create and manage all your mobile messaging, whether standard push or proximity triggered messages. The most robust messaging rules engine on the market, providing the ability to target messages by enter, exit and dwell events within your locations. ExperiencesThe most advanced content creation tool available. Design natively-rendered, rich content in the Rover CMS to quickly and cost-effectively deploy engaging user experiences that drive richer engagement and mobile ROI by opening the door to new monetization opportunities and branded experiences. AnalyticsA clearer look at your location-based campaign engagement results and visitor traffic to help inform future campaigns. IntegrationsSeamlessly connect your Rover account to the world's leading beacon hardware providers, and sync and register your beacon infrastructure with the Google Proximity API....And moreThese are just a few of the highlights we are excited to bring to Rover customers. If you'd like to learn more, check out our features pageWant to see it in action? Schedule a demo