British retailer Rough Trade will open its first UK store outside of London this Autumn - after buying a controlling stake in fellow independent music chain Rise.Rough Trade Nottingham will be based in the city’s Creative Quarter, and modelled on the award-winning template of London’s Rough Trade East and West, as well as the company’s recently-opened New York store.The new premises are just the start of a wider expansion plan: Rough Trade says to expect more new store openings across the UK in the near future. To fuel this regional growth, the company has acquired a majority interest in Rise Music.Established in 2007 by Fopp founder Gordon Montgomery and his son Lawrence, Rise is Bristol’s leading independent music retailer and also counts stores in Worcester and Cheltenham.As a result, Rise’s 26 year-old MD, Lawrence Montgomery has been appointed to manage Rough Trade’s regional UK store operations.“Rough Trade defines the past, present and future of music retail like no other brand, so I’m delighted to be joining Rough Trade during this incredibly exciting period, helping bring their much loved and respected form of music retail to cities across the UK, starting with Nottingham” says Montgomery.“Lawrence is a tremendously exciting addition to the Rough Trade team. He gives us valuable regional UK perspective and an abundance of energy at precisely the right moment” says Rough Trade co-owner/director, Stephen Godfroy.Rough Trade Retail Group has delivered annual, like-for-like double-digit growth ever-since it opened Rough Trade East, back in 2007. In 2013, it won the Music Week Retail Brand award ahead of the likes of iTunes.“In response to the limitations of screen-based retail, our stores have become cultural hotspots, particularly for younger, format-savvy generations, who are as likely to play vinyl records to a room full of friends, as they are to listen a track on their phone” continued Godfroy.“City centre retail is often overshadowed by the bar and restaurant sector in terms of providing places of communal vibrancy, so we hope to liven things up a little by giving innovative artists and independent thinkers a place to unite, creating places that aren’t afraid to experiment and rattle expectations.”In addition to its permanent stable of stores, Rough Trade also runs pop-up festival shops in the UK (Field Day, Green Man, End of the Road), France (Pitchfork Festival and Record Store Day, Paris) and Spain (Primavera, Barcelona), all of which are represented online by roughtrade.com (complete with physical and digital subscription services, Album of the Month and Tracks of the Week).Lawrence Montgomery explained: “Nottingham is a hugely exciting city, full of independent character and tradition, so for us, it’s a natural place to introduce the new Rough Trade store experience” says Montgomery. “The store is located in Hockley, the city's Creative Quarter, and we aim to do it proud by helping put it firmly on the international map for being just that, a place that celebrates creativity in forward-thinking, world-class fashion.”Nottingham City Councillor, Nick McDonald, commented: "Nottingham is a city with a fantastic reputation for new music talent, and people in this city love their music. Home to top UK venues like Rock City, and birthplace of Jake Bugg, Nottingham is an ideal location for Rough Trade’s new music store."Their inspiring independent style of retail and support of the artist community will give another major lift to the Creative Quarter. Importantly, The Creative Quarter Company played a vital role in bringing them to the city, which yet again shows the value and importance of this project.”Further announcements on Rough Trade Nottingham will follow over coming weeks.?