Anyone who follows any kind of sports has had the opportunity to see an athlete get completely taken by surprise. · The QB stares down a receiver and is oblivious to the defensive back that has a bead on the route and cuts in front of the throw that he saw coming the whole way to make the interception. · An outfielder is so focused on the ball he is ready to catch to make the "out" that he runs right into the other outfielder trying to do the same. While both of them are in plain view of each other, they completely seem to fail to notice the other player. · A boxer gets so tuned in to the jab that he doesn't see the hook shot coming that lays him to the canvas. You get the idea. Sales can be the same way! Even seasoned sales professionals can get so caught up in the routine that they have or the existing channels which bring them sales and revenues that they walk right by phenomenal opportunities without ever even noticing them.
