Rms Pr: Warburtons appoints RMS PR to revamp internal magazine and mobile app

Bread brand Warburtons has appointed RMS PR to revamp and re-launch 'W', the Warburtons internal magazine and design and develop a microsite and mobile app.Appointed following a competitive pitch against six other agencies, the account will be handled by consumer account director, Caroline Eardley.Tearmh France, corporate and internal communications manager at Warburtons, said: "RMS demonstrated a thorough understanding of our communications objectives and presented some excellent ideas and creative work."They have a 'can-do' attitude and are clearly passionate about making a real difference to our business."This comes after RMS has recently won accounts for property developer HB Villages and law firms LHS and Farley Hilton Dwek.