Richard P Chapman Blog Which comes first for a brand - tone of voice or visuals?

Working with a new client this week, we've been talking extensively about the personality of their brand and its essence. What has been so interesting is that this conversation has been happening in the wake of our initial set of creative work for them. It's been the trigger for that series of questions. One would [...]The post Which comes first for a brand - tone of voice or visuals? appeared first on Richard Chapman Studio.