Pharmaceutical marketing must do more than inform, it must connect. Today's patients and caregivers are overwhelmed by complex medical information. To truly support decision-making and drive action, marketers must understand how people process information and respond under stress. In Part 2, explore how behavioral science helps brands simplify the message, reduce cognitive overload, and guide patients toward better outcomes.The post WHITE PAPER: Creating Effective Pharmaceutical Marketing PART 2 appeared first on Response Media.
