This series of white papers will unpack the use of behavioral science to create more effective marketing that will impact your bottom line and truly improve the lives of your patients who live daily with diseases they cannot control. The best approach is to move away from the application of secondary research applied to a siloed channel format to use behavioral science within a primary research methodology that feeds a personalized 1:1 marketing strategy.The post WHITE PAPER: Creating Effective Pharmaceutical Marketing PART 1 appeared first on Response Media.
