Renovate National Church Revitalization Conference Blog The Difference Between Search Engine Marketing and Search Engine Optimization

In my book, Fishing On The Other Side, I talk about Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for churches. SEO is all about non-paid or organic optimization of your church's website so that it performs better in internet searches. SEM involves purchasing paid advertisements that display at the top of search engine results pages (SERP's).