Reload Media Blog Mastering RFM Segmentation: A Step-by-Step Guide For Brands

Your Guide To Mastering RFM Segmentation: 81% of customers expect faster brand interactions. 73% want better personalisation. (According to Salesforce's 2024 State of the Connected Customer Report) As marketing tech evolves, so do customer expectations and brands need to keep up. RFM (Recency, Frequency, Monetary) analysis is how leading ecommerce brands are stepping up.It's not [...]The post Mastering RFM Segmentation: A Step-by-Step Guide For Brands appeared first on Reload Media.