REDHOT Blog What every Startup founder/exec needs to know about building early sales competencies

Sales Development is the most vital element of a startup, especially in its early days. You may say it's the lifeline of the company, and the founding members are its first sales people.No matter what your fundraising goals are, if you are consistently increasing sales and acquiring new customers month over month, you are on the path to building a sustainable business.And so, for all you founding members out there, here are a few tips from our work with your peers:ONE: Do not hire