RedBud: Sourcepoint acquires software tech firm RedBud | Mobile Marketing Magazine

Sourcepoint, a privacy compliance platform for the digital marketing ecosystem, has acquired UK-based software technology firm RedBud. With the acquisition, Sourcepoint aims to provide deeper insights for buyers and sellers of media and data. RedBud, founded in 2018, aims to provide transparency throughout the digital advertising ecosystem by 'shining a light' on the fragmentations that surround it. Sourcepoint will look to use the acquisition to provide publishers with the tools to engage with users on data and privacy, and to help brands to create a data repository across different user touchpoints. "The acquisition of RedBud is a crucial step towards facilitating stronger digital citizenship for publishers, advertisers and all ecosystem players," said Ben Barokas, Sourcepoint CEO. "Historically, media...