Pop-punk Grammy Award-Winner Hayley Williams, has launched Good Dye Young (GDY), a DIY vibrant hair dye line representing a youthful community bonded by self-expression and limitless inspiration. The brand has tapped RED PR to promote the brand as its May launch nears. "We aren't afraid to stand out from the crowd; in fact, we prefer it," says Hayley, describing not just her own personal style but that of her loyal fans. The twenty-something vocalist from Tennessee is known for her eclectic style as well as expressing her rebellious spirit in her ever-changing hair color. Hayley and her longtime Nashville-based colorist