RECON Labs: South Korea's RECON Labs raises $4.4M to help shoppers visualize products by creating 3D models in AR

Augmented reality (AR) can help customers shopping online preview products before making a purchase, and is a growing area of investment for e-commerce businesses. According to a recent survey of 16,000 Snapchat users in 16 markets, 92% of Gen Zers want to use AR and VR for online shopping.